About Me
Hello, I am Medhavi !
Hi! My name is Medhavi Sabherwal and I am currently working as a Consumer Researcher at Kantar. I lead qualitative studies across FMCG, healthcare, and food & beverage sectors, driving brand growth and product innovation.
Hi! My name is Medhavi Sabherwal and I am currently working as a Consumer Researcher at Kantar. I lead qualitative studies across FMCG, healthcare, and food & beverage sectors, driving brand growth and product innovation.
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I graduated from IIIT Delhi with a B.Tech in Computer Science and Social Sciences, where I worked under Dr. Grace Eden and Dr. Pushpendra Singh.
I graduated from IIIT Delhi with a B.Tech in Computer Science and Social Sciences, where I worked under Dr. Grace Eden and Dr. Pushpendra Singh.
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I enjoy working at the intersection of technology, social sciences and design. I use mixed-methods research and co-creation techniques to create empowering tech experiences. I love asking questions and uncovering the WHYs of human behaviour!
I enjoy working at the intersection of technology, social sciences and design. I use mixed-methods research and co-creation techniques to create empowering tech experiences. I love asking questions and uncovering the WHYs of human behaviour!
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My interests lie in empowering underrecognized communities through technology-based interventions. I have enjoyed exploring the domains of computer-mediated communication, health-tech, cognitive psychology, speculative design, gender, and Feminist HCI.
My interests lie in empowering underrecognized communities through technology-based interventions. I have enjoyed exploring the domains of computer-mediated communication, health-tech, cognitive psychology, speculative design, gender, and Feminist HCI.
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In my free time, you would find me dancing my heart out, expressing myself through Contemporary, Jazz, Hip-Hop and Bharatnatyam.
In my free time, you would find me dancing my heart out, expressing myself through Contemporary, Jazz, Hip-Hop and Bharatnatyam.
Work Experience
Work Experience
Kantar
Research Manager
July 2023
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Now
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Led 30+ qualitative consumer research projects across FMCG, healthcare and F&B sectors, collaborating with leading clients like Haleon, Unilever, Parker, Dominos, and Bacardi.
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Managed diverse studies, including brand strategy, usage & attitude research, and creative & product testing, providing actionable insights to inform brand development, product innovation, and marketing strategies.
Kantar
Research Manager
July 2023
-
Now
-
Led 30+ qualitative consumer research projects across FMCG, healthcare and F&B sectors, collaborating with leading clients like Haleon, Unilever, Parker, Dominos, and Bacardi.
-
Managed diverse studies, including brand strategy, usage & attitude research, and creative & product testing, providing actionable insights to inform brand development, product innovation, and marketing strategies.
Peepal Design
UX Research Intern
June 2022
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August 2022
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Conducted interviews and diary studies to analyze the audio-video communication experience of a social media app for lower-income users from Tier 2 & 3 cities in India, developing 8 usability recommendations using affinity mapping and the ”How Might We” technique.
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Performed usability testing for an e-commerce platform, identifying 13 key user interface issues and providing recommendations to enhance user interaction.
Peepal Design
UX Research Intern
June 2022
-
August 2022
-
Conducted interviews and diary studies to analyze the audio-video communication experience of a social media app for lower-income users from Tier 2 & 3 cities in India, developing 8 usability recommendations using affinity mapping and the ”How Might We” technique.
-
Performed usability testing for an e-commerce platform, identifying 13 key user interface issues and providing recommendations to enhance user interaction.